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Name
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Company
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Address
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City / State / Zip
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Telephone
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Fax
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E-mail
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Website
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Type of Business
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List your major products/services and prices/fees (or fee range) for each.
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What kind of copy do you need?
(i.e. website - opt-in page/landing page, e-mail/s, pay per click campaigns, direct mail, ad, brochures, business cards, etc.)
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What is the objective of your copy?
(i.e. generate leads, generate sales, follow up with leads, introduce new products or additional products, etc.)
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What types of customers do you now have, who is your target audience?
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What is the main selling point?
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What are the secondary selling points?
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How do you get business now?
(Check all that apply.)
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Cold Calls
Referrals/Networking
Repeat Business from Old Clients
Yellow Pages
Direct Mail Letters
Advertising (please specify)
Seminars That Your Customers Attend
Your Sales Force Provides
Leads/Customers
Trade Shows
Other (please specify)
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Imagine you had an "automatic system" that would get customers to call/visit/write you.
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a) Who would those people be? (describe them)
b) How would they contact you to let you close the sale the fastest and easiest way possible for you? (check all preferred ways)
Phone
Visit
Fax
E-mail
Other
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When do you need to receive the finished copy?
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Your budget for copywriting on this project:
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What are the secondary selling points?
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On a scale of 1 to 10
(1= not ready, 10 = ready right now)
How ready are you to invest in a customer-generating marketing system that will lower your marketing costs and increase the growth of your business?
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Best time to reach me is:
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Thank you for completing this form. All information included will be considered confidential.
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